See what I wrote at - Is there a "magic" price for association memberships?
Whether sporting events, airline fares or Christmas gifts, our members are getting used to rapidly changing prices ... whether variable pricing (depending on the opponent) at a football game or differential pricing (for airline seats) or now dynamic pricing (for online and bricks-and-mortar stories).
Check out this Wall Street Journal article about dynamic pricing this holiday season.
Why do associations continue using fixed pricing?
In the Race for Relevance, it’s time for associations to explore pricing models.
Check out this Wall Street Journal article about dynamic pricing this holiday season.
- Amazon said it constantly revises its listings, a practice known as dynamic pricing, that may help it match or beat competitors' prices or cause rivals to drop theirs.
- Amy von Walter, a Best Buy spokeswoman, said the retailer routinely monitors its rivals' prices and aggressively makes adjustments to stay competitive.
- Wal-Mart's e-commerce team in Silicon Valley has built sophisticated tools that let it adjust prices throughout the day to stay competitive.
Why do associations continue using fixed pricing?
- Is it because we don’t have the computer software to explore dynamic pricing?
- Or, is it because we allow boards of directors to establish annual member dues?
- Or, is it because we’re afraid our members might complain if they knew another member got a “better deal.”
In the Race for Relevance, it’s time for associations to explore pricing models.
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