Monday, November 26, 2012

Bond, Motivation, Einstein and 4 Other Items for Association Execs

7 Ways To Build A Brand Like Bond By Ken Carbone via FastCompany
With a bang, the 23rd James Bond film will open in U.S. theaters on November 9 and no doubt it will be a blockbuster like all the films from this franchise. The media buzz has already begun and actor Daniel Craig will attempt to once again put his edgy stamp on the iconic character. But the Bond "brand" is much bigger than any one actor. It is built on a solid and winning formula that has worked for more than 50 years. It's totally scalable, always on trend and continually innovative. A close look at James Bond as a brand reveals seven universal lessons that are applicable to any company in search of brand stardom:
1. The Story.
2. The Style. 
3. The Team. 
4. The Sex. 
5. The Technology. 
6. The Media. 
7. The Logo.

Four Strategies for Motivating Your Team 
By Chip and Dan Heath via Heathbrothers.com
In Switch, we stress that what motivates people is emotion, not information. We cite John Kotter's "SEE-FEEL-CHANGE" model: People change because they see something that makes them feel something that gives them the desire to change. We've had a lot of people ask us: Ok, so what do I show my team? Here are four approaches-hopefully one fits your situation.

Einstein’s Secret to Amazing Problem Solving (and 10 Specific Ways You Can Use It)
By Luciano Passuello via Litemind blog

Einstein is quoted as having said that if he had one hour to save the world he would spend fifty-five minutes defining the problem and only five minutes finding the solution.
  1. Rephrase the Problem
  2. Expose and Challenge Assumptions
  3. Chunk Up
  4. Chunk Down
  5. Find Multiple Perspectives
  6. Use Effective Language Constructs
  7. Make It Engaging
  8. Reverse the Problem
  9. Gather Facts
  10. Problem-Solve Your Problem Statement
Engagement, Value, and Blaming the Member 
By Andrea Pellegrino via The Demand Perspective
Value-Driven Engagement. Value—as it is lived and perceived by the member, not by the association—is the only valid basis for engagement.
  1. Get to know members and customers as individuals, rather than as generic “members,” and “customers.”
  2. Lay out the goals of the association and decide where members’ input, interests, motivations, and experience can best be leveraged. 
  3. Mesh what members value, time constraints and skill sets to specific association goals. Then structure engagement opportunities that match these criteria.
  4. Target opportunities and invitations to engage to individual members or member segments.
  5. Most of all, stop blaming the member!
Do One Thing & Do It Better Than Anyone Else 
By Jeff Hoffman via Inc.

Become the best darn whatever-you-are that you can be. Set aside your other good ideas. The rest will follow. Find your "golden purpose" ... the reason you and your company (association) exist.

Adaptive Content for a Future-Proofed World 
By Lacey Kruger via npEngage

With the multitude of web-connected devices around us and in development, it’s becoming too difficult to anticipate what screen sizes to design for. The answer to this dilemma is to start thinking differently about content. It’s no longer just text and images appearing on a web page so why are we still writing like it is? This session will explore ways to model your existing and new content so it can grow and adapt with your organization and your end-users into the unknown future.

Four Reasons It Pays to Have a Company Blog 
by Chris Lee via MarketingProfs.com
A company (association) blog has many benefits: It can draw increased visitor traffic to a business's (association’s) website, it can provide an excellent platform for making announcements about new products and services and a blog is a relatively low-cost venture, making it an ideal investment for the budget-conscious business owner (association). A blog can help any company (association) build strength in various ways.

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