Monday, October 15, 2012

Best of the Week: 6 Stories for Association Executives from SCDdaily



Here are six stories and articles selected for association executives.

Pew Study: News consumption up via mobile, social media 
By Dan Farber via c|net
The Internet is continuing to erode TV, radio, and newspapers as the source of news for Americans. According to the latest Pew Research Center survey covering the changing news landscape, the proliferation of mobile devices and social networks is accelerating the shift to online news consumption. In the survey, 39 percent said that they got their news online, up from 33 percent two years ago. Social-networking sites grew from 9 percent to 19 percent as a source for news in the last two years, but only 3 percent of respondents say they regularly get news from Twitter.

Building Social Proficiency Across the Organization [Slides] 
From @MaddieGrant via Social Fish
Before I talked about the how, I started the presentation with why it’s important and what the results of social media proficiency can bring: 
  • Employee Advocacy: Employees are trusted; they can help feed the content engine
  • Employee Collaboration: Innovation, process improvement and an increase in productivity
  • Partner Collaboration: Bringing products to market faster through social collaboration
  • Social Marketing Excellence: Sharing best practices w/other marketing teams, geographies; governance/compliance
Creative ways to lead change when someone else is running the show: Top 10 for Backseat Leaders 
By Christina Tangora Schlachter and Terry Hildebrandt via QualityDigest

The global economy has turned the rules of leadership upside down and shaken them vigorously for good measure. Where there was once a fairly defined hierarchy—Boss A tells Worker B what to do, and Worker B does it—there’s now a flat landscape where everyone is expected to take the reins as needed. That means if Worker B has a way to make a process more efficient, he’s allowed, even expected, to make it happen. Everyone is now a leader. This is great news for entrepreneurially minded employees, but it does pose a challenge for an employee who wants to create change but doesn’t “officially” run the show. It can be more challenging for employee-led, grassroots movements to spark change, but that doesn’t mean it can’t be done. Although you might not have the long-term resource commitment your boss does, you can still be proactive—and successful—if you have a clear vision and a firm commitment.

What Zara, P&G, And Berlitz Know About Agility 
By Faisal Hoque via FastCompany
An agile enterprise discovers profitable opportunities--new market spaces or gaps in existing market spaces--by repeatedly considering: 
  • Shifts in product or service needs, customer tastes, technology, socioeconomic factors, and cultural mores.
  • Competitors' current and future strategic positions.
  • The organization's internal competencies.
  • Competencies it might gain through access to partners, collaborators, or mergers and acquisitions.
The Nine Biggest Mistakes Meeting Planners Make  
By Debbie Taylor via Colorado Meetings + Events
Planning any kind of event is a complex, time-consuming process that is filled with potential pitfalls. All kinds of factors, big and small, can mean the difference between your meeting being an outstanding success or a dismal failure. When planning your next event, avoid these common mistakes.

12 Most Nifty Tips for Networking 
by Becky Gaylord via 12 Most blog
Many associations claim “networking” to be one of the top 3 member benefits. Yet, how many associations help members network? Here are 12 tips worth sharing with your members.

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