Tuesday, September 25, 2012

When Do You Tell Your Association Members What It Really Costs?


I just finished working with a group on the draft budget for its 2013 annual meeting.

About 600 people attend.

Budgeted expenses total $457,000.

So, that calculates to $1,072 per attendee.

The group charges members a registration fee of $345.
And, the event has made money every year for the last 15 years.

Why?

Because sponsors and exhibitors pick up the difference. In this case, that’s $431 per person.

I’m guessing most of you have the same situation: registration fees not covering the entire cost of the event. Right?

So, when attendees “complain” about the “high” cost of registration, do we tell them the real cost?

Should we show the real cost in the conference brochures and show the “exhibitor/sponsor discount?”

What do you do??

No comments:

Post a Comment