Sunday, September 23, 2012

Kids & Brushing: What Can Associations Learn About Innovation?

Have you ever watched a young child brush his or her teeth? Talk about innovation!
A week or so ago, Jamie Notter wrote a great post on association innovation

Here’s how he defined innovation:

Innovation is change that unlocks new value.

I like it!

This morning, my wife Barb showed me an ad for toothbrushes for kids. She thought it was clever and valuable for parents. And, a great tool to get kids to brush their teeth for two  minutes( a big challenge!). 

Here’s the ad.


As you can see, ToothTunes plays two minutes of music while kids brush. Makes the time go faster and encourages kids to brush for a full two minutes. Plus, it reduces the need for a parent to say “keep brushing” when the kid says “am I done yet!”

And, it makes me wonder, “what are associations doing to unlock new value for members and prospects.?”

What problems do your prospects have that your association can solve?

In looking at our members and prospects, perhaps we should be asking “what is their equivalent of brushing for two minutes?”

What do you think?  Share your thoughts in the comments.

What are you doing to move your boards (and staff) to innovation and unlocking new value?

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