Thursday, September 13, 2012

E-learning will Impact Association Education Programming

While fishing in Canada last month, my brother (a trustee for a small liberal arts college) and my nephew “discussed” whether mobile learning was inferior to in class learning.

Envisioning some of the “fly by night internet colleges,” they both argued that the college classroom environment was superior to online learning.

Obviously, I took the opposite side. I noted that most online and/or “satellite campuses” offered “regular” classes with “real” instructors. I shared with them that my on-campus learning included freshman classes that involved watching a math professor lecturing to a class of 300+ over a video channel.

After returning home, I spotted a local news story that the University of Missouri plans to spend $2.5 million to boost the number of online degrees it offers (currently standing at 45).

I quickly shared the article with my brother!

The Mizzou mobile learning suggests that colleges and universities are quickly and perhaps quietly, creating integrated learning models to meet the needs of students and potential students. These mobile learning offers provide nontraditional students increased opportunities for undergraduate or advanced degrees. They provide tech savvy undergrads a learning environment more closely aligned with their social media expertise.

And, it reinforces my thinking that associations need to look at creating similar mobile learning opportunities for their members and potential members.

In fact, as I was thinking about this topic, I found this article from called The 4 Big Reasons You Should Try Mobile Learning.

The “big four” are:

  • Accessibility
  • Customized content
  • Easy to check progress
  • Variety
As association executives, we dare not get caught doing things the same old way. We need to be looking at how we can adapt our offerings and adopt strategies others are using.

What is your association doing to adapt to mobile learning? Do you have any successes or experiences that you can share with other associations? Please add your thoughts in our comment section.

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