Monday, September 10, 2012

Content Marketing World Conference Provides Valuable Info for Associations

The CMW12 was loaded with inspirational sessions and specific tips about content marketing strategies and tactics. Here are the rough (meaning not edited) notes I took at the sessions I attended. Because of the number of sessions I attended, this is a much longer post that normal. I’ve put a pdf version  on SlideShare in the event you want to download the file. 

As in all I post, convert "company or business" to "association" as you review these notes.

The Content Marketing Institute provided additional highlights. You can find them here:

The pdf file includes summaries from the following:
How to Reboot Your Content for a Mobile World 
Mitch Joel, Author of 6 Pixels of Separation @Mitchjoel

Cut the Bull ... Build a Powerful Blog
Jason Falls, Social Media Explorer

Customer Stories: How to Unlock an Abundance of New Content
Deana Goldasich, Well Planned Web @Goldasisch

From 0 to 170,000 Subscribers ... the Copyblogger Content Marketing Model
Brian Clark & Sonia Simone, Copy Blogger Media

The Gift Economy: Content as Social Currency
Mark Bonchek, Orbit& Company

Goole's Zero Moment of Truth
Sam Sebastin, Google

Distilling the Magic & Mystery
Marcus Sheridan ...The Sales Lion & River Pools & Spas

3 Super S's: Syndication, Search & Social
Michael Pranikoff, Pr Newswire

Getting the Choir to Sing: Selling & Developing the Process for Content Marketing Inside the Organization
Robert Rose of Content Marketing Institute
NEW WAY of looking: real differentiating power
For full presentation, go to HTTP://BIT.LY/2BTHECHANGE

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