I’m looking forward not just to the workshop but also to the full CMW12. Last year’s initial Content Marketing World Conference was awesome and I can’t wait to share the ideas surfaced this year in Columbus!
Our workshop kicks off with background and principles of content marketing for associations and nonprofit organizations. Then, we’ll work with the audience to surface what’s working and what’s not working in their organizations. We’ll conclude with teams (from the audience) working on content marketing strategies and tactics ... a hands-on effort.
For those unable to attend, here are the three opening presentations:
- Representing AMR Management Services, Steve Drake of the SCDdaily blog opened with a short overview on the importance of content marketing and a list of content sources of the majority of associations and nonprofits.
- Russell Sparkman of FusionSpark Media provided more details with a focus on nonprofit organizations.
- Becky Rasmussen of AMR Management Services focused on content marketing for associations.