Monday, September 3, 2012

3 Presentations Illustrate Importance of Content Marketing for Associations & Nonprofits

This afternoon at the opening of the 2012 Content Marketing World Conference, I’ll be facilitating (on behalf of AMR Management Services) a 3½ hour workshop titled Content Marketing for Associations and Nonprofits.

I’m looking forward not just to the workshop but also to the full CMW12. Last year’s initial Content Marketing World Conference was awesome and I can’t wait to share the ideas surfaced this year in Columbus!

Our workshop kicks off with background and principles of content marketing for associations and nonprofit organizations. Then, we’ll work with the audience to surface what’s working and what’s not working in their organizations. We’ll conclude with teams (from the audience) working on content marketing strategies and tactics ... a hands-on effort.

For those unable to attend, here are the three opening presentations:

For more about the 2012 Content Marketing Conference, follow #CMworld on Twitter or click on


  1. Thanks Steve. Keep the updates coming...wish I could be there.

  2. You're welcome.

    CMWorld12 off to great start!