Sunday, August 26, 2012

Under Armour’s race to discover innovative fitness gear: a model for associations?

In an interview with USA Today (July 9), Under Armour CEO Kevin Plank offered insight fit for association leaders and executives:

On when he started the company: "I was smart enough to be naive enough to not know what we couldn't accomplish."

  • Once we lose our “awe,” we get “stuck” with the way we’ve always done things. And, that can stifle our innovation. 
Under Armour has figured out how to make an emotional connection between it's consumer and itself. "What we're building is the capacity to dream," Plank says. “The consumer wants to know "what have you done for me lately."
  • What is your association doing to make an emotional connection with your members and prospects? 
And are you giving your association professionals the freedom and capacity to dream so you offer exciting products and services that excite your members/prospects?

If not, why not?

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