Tuesday, August 14, 2012

R-E-S-P-E-C-T: Millenials Crave & Deserve It. Where Does Your Association Stand?

These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right)
Respect is NOT a generational issue. People of all ages desire respect.

Over the last few years, I’ve watched as many Boomers and others “mock” Millenials and Gen Yers and their “failure” to communicate because they are “always texting.”

A few weeks ago, a friend passed along an email with multiple photos of Millenials (3 of which are posted above) and their smart phones and texting habits.

Now, these photos and emails are funny to Boomers and older people who just can’t understand how Millennials can possibly really communicate on smart phones.

This kind of “mocking” takes me back 30 years.

I was a “department head” (e.g., an executive) for a large association. And, I used a typewriter like this one to type my own papers, speeches and reports. There were whispers around the association focused on “how could an executive type? Didn’t I know that typing was a clerical function? Executives were supposed to dictate words and secretaries type them.”

Gen-Y wants its opinions to be respected, whether in the workplace or online. Gen-Y consumers want you, and others, to listen. Respect your Gen-Y customers and thank them for their feedback.

Listen to how they feel about your business, your products, and how you advertise to them. Your customers are your best critics, and paying attention to them and their opinions is vital.

About half of my staff at my former company were Millenials and they were an awesome group of people!

Remember, do unto others ...

Related Articles about the Generations:
Dear Graduating Class of 2012: You Are So Not Special”
By Neil Howe via the SAECULUM Decoded blog
“Just about everyone knows, moreover, that in the decades to come Millennials are eventually going to have to save more and bear higher taxes (in just about any fiscal scenario) to pay for their parents’ unfunded retirement liabilities. And, if those programs go bust, Millennials are conveniently situating themselves in or near their parents’ households so they can help out in person. Shouldn’t these older people want to be nicer to these kids in anticipation of what’s ahead? Shouldn’t they be at least hoping that this rising generation is indeed special enough to handle the challenges being handed to them?”

Smart businesses catch the ‘Age Wave’
By Harvey Mackay via St. Louis Business Journal
“What happens to media and advertising that have pretty well exclusively been oriented toward 18 to 34 year-olds, when that age group gets smaller and the 50-plus population, which has always been a throwaway group, all of a sudden has all the money and all the growth?”

Teens in survey paint positive picture of social media’s effect on their lives 
By Cecilia Kang via The Washington Post
For the vast majority of teens, using social-media sites and texting have become a part of daily life — but they still prefer communicating face to face, according to a survey released June 26. Overall, the teens who participated in the study painted a positive picture of the influence of social media on their relationships and self-image.

No comments:

Post a Comment