Thursday, August 2, 2012

LinkedIn Promotes Association’s Leadership Position

Shared by Russell Lemieux, Group Vice President, the Kellen Company

The Asphalt Roofing Manufacturers Association uses Linkedin to raise awareness, promote other ARMA programs and collateral, and position the association as an industry resource and authority. By creating a profile page for the association, joining industry groups, participating in discussions and proactively reaching out to make connections with people, ARMA has generated over 1000 connections. 

This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX.

During the session, five association marketing executives are sharing six tips each. The session will conclude with roundtable discussion during which attendees will surface other tips and ideas.

The session (with the ID: #ASAE12 LD3) will be held from 1:30 – 2:45 p.m., Sunday, August 12.

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