Sunday, August 5, 2012

Integrated Marketing Tip shows value of adaptive sites

Shared by Greg Schultz of The Sherwood Group

You blinked, and mobile-optimized is old news. Responsive and adaptive sites deliver the best experience and allow the best access possible to your content. This new way of developing sites is platform independent and allows features to be added progressively based on users device, browser and connection speed. Your customers don’t feel penalized or judged for not having the latest technology. In the slide, you can see the site scale and adjust its features for computer screen to tablet to smartphone screen sizes.

Click on this link to see the site scale and adjust its look and features for computer screen, tablet screen and phone screen sizes. 

This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX.

During the session, five association marketing executives are sharing six tips each. The session will conclude with roundtable discussion during which attendees will surface other tips and ideas.

The session (with the ID: #ASAE12 LD3) will be held from 1:30 – 2:45 p.m., Sunday, August 12.

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