Thursday, August 23, 2012

Conversations on the Future of Associations

At the ASAE convention in Dallas, Bob Harris and Russ Salzman lead a wonderful discussion on the future of associations. 

Bob began with a summary of key points from four current association leadership books: 







Bob summarized the key elements from these four books as:

1) Technology
2) Generations
3) Economic impacts
4) Professional staff
5) Governance
6) Business models

During discussion, the speakers and audience focused on how engagement can benefit membership. Bob and Russ probed for examples from associations who are developing  engagement metrics tools.  Several shared that they are or are working on such metrics.

As a result of the session, I purchased David Gammel’s book Maximum Engagement. Looks like a great read … especially how the Engagement Acceleration Curve illustrates the push from free to fee. I’ll share more after I’ve finished the book.