Shared by Betsy Wintringer, Director of Marketing, Association Management Center
Before you begin digital marketing, consider the desired outcome when developing a social media strategy and make sure it aligns. And ensure it is supported by your marketing plan. They must both work towards the same goals.
Tip: What is Your Goal
Click here to download a free copy of AMC’s Best Practices in Social Media: A Resource Guide for Associations.
This is just one tip from Marketing Tips in Social Media Age: Sharing Solutions & Solving Problems that will be presented and discussed at the 2012 ASAE Annual Meeting in Dallas, TX.
During the session, five association marketing executives are sharing six tips each. The session will conclude with roundtable discussion during which attendees will surface other tips and ideas.
The session (with the ID: #ASAE12 LD3) will be held from 1:30 – 2:45 p.m., Sunday, August 12.