Wednesday, July 4, 2012
Build for the Future: Expand the reach of your association's convention content
This Tweet grabbed my attention:
SHRM Atlanta 2: Malcolm Gladwell on Why Millennials Are So Very Different
First, because I follow generational issues. So, I was interested in what Gladwell had to say.
Second, because it is a great example of the power of content marketing for association conferences.
As I’ve posted before, using content (such as an association convention speech) only once (at the conference) is a waste of association resources.
This post shows the value of extending the content from your conference to a large audience. It extends the life of your conference. It showcases your association beyond your membership.
Great job SHRM-Atlanta.
Note, too, how John Hollon (@johnhollon) of TNLT blogged key elements of the conference. Great content marketing for his firm too!