Tuesday, May 29, 2012

Go Mobile Associations, Get Mobile

Going forward, growing associations will have converted most of their content to mobile platforms.

Members and potential members are moving in that direction.

These sales figures are in millions of purchasers of smart phones and tablets:

Source: IDC reports

And, see how Facebook users are moving from the Web version to the Mobile version:

Source:  comScore

Interestingly, the data shows that the use of social networking sites in U.S. is really below that of other countries.  So, if your association operates globally, it is even more important for you to provide information and engagement on social networking sites.

Where is your association in its conversion from web-based communications to mobile-based tools?

What's holding you back?


  1. Steve - great post! We are seeing a continued demand for our mobile membership app that is an extension of our Connected Community Suite. Fact is that communities of people want to be able to connect anywhere, anytime on any device. This ability to connect along with sharing content and best practices with peers and dare I say, friends is truly what builds and maintains thriving communities.

  2. Thanks Paul.

    Yes, connecting on multiple mobile platforms will be vital for associations and nonprofit organizations.