Five AMC
professionals shared 60 ideas/tips on marketing the association in the digital
age at the recent ASAE Great Ideas Conference. The ideas were shared in 5
categories:
- Integrated Marketing
- Twitter &/or
IM
- Mobile &/or
QR Codes
- Facebook
&/or LinkedIn
- Blogs, Websites
&/or Slide Share
Over
the next week or so, I’ll share the top 5 ideas in each of the 5 major
categories. You can click here for the full PowerPoint. This week,
we're focusing on Websites & Blogs.
Previously,
I’ve shared:
Shared by
Betsy Wintringer, Association
Management Center
When
trying to draw international members/attendees, make sure you speak their language. If resources don’t allow,
think creatively and work with partners to get promotional materials
translated. In this case, APS worked with the Hawaiian CVB to translate the
site into a number of languages, and to market at a Japanese Pain Society
meeting. The translated materials also allowed them to work with the parent
organization to reach potential Panasian attendees.
Tip #22: YouTube Rules
From Greg
Schultz, The Sherwood Group
YouTube is
the second-most used search engine on the Web. So make sure your organization
has content there, or a channel. The International Society for Stem Cell
Research holds a contest for post-doc members to produce public education
videos explaining their field. Finalist videos are posted to YouTube for a
real-time voting period. The result is a lot of good content added and viewed.
ISSCR also uses board meetings as an opportunity for the board members – the
rock stars in their field -- to film brief promotional statements for the
annual meeting.
Tip #23: Social Media
& SEO
Shared by
Jeannie Sheehy, The
Bostrom Corporation
Social media
and search engine optimization have value on their own but together they become
even more powerful. Creating content for a social media campaign is no less
important than doing it for a SEO campaign. The content is going to end up in
the same spot – the search results – so it’s important you create it with a
clear purpose. Remember to Optimize the content itself, any images included,
video, banners, infographic titles (make sure to include the title inside the
actual infographic so people don’t call it something else and link to you with
non-optimal anchor text), member promotions, and any media you’ll be giving
users to embed.
Tip #24: Find Blogger Friends
From
Hugh Whaley, AMR Management Services
Comment
and post on other industry blogs to drive traffic to your organization’s site.
It’s not enough to just post your own blogs.
You should follow other bloggers in your industry, comment on their
posts, and share their content. Eventually, they will do the same for you.
Tip #25: Alternate Content Platforms
Shared
by Brian Riggs, Association Headquarters
Platforms
such as Prezi and Vimeo can be used as alternates for Powerpoint and Youtube.
Prezi is a
dynamic platform for presentations and Vimeo allows for robust videos with
private channels.
Looking for more marketing ideas
for your association. We’ll be back at
ASAE12 in Dallas with a new list of tips and ideas. Our session Key
Marketing Tips in the Age of Social Media: Sharing Solutions & Solving
Problems, will
begin at 1:30 pm on Sunday, August 12.
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