Sunday, May 6, 2012

5 High Value Articles for Association Professionals: Best of the Week

Here are some articles you and others on your association management team should consider

51 Ways To Reward Employees Without Money
From Good News Everyday: Some great ideas in here for association CEOs. When money is tight, it’s not always practical, or possible, to give your employees a financial bonus at the end of the year. As such, many employers have had to get creative when it comes to non-monetary employee rewards. Fortunately, there are multiple different ways to show your employees how much you appreciate their hard work that don’t involve cash.

27 Ways to Reuse Blog Posts for Content Marketing
I don’t know Heidi Cohen but I’m really liking her blog posts. Good stuff. And, these 27 ideas are important for your association’s overall content (communications) strategies.

2012 Association Forecast: Shaping the Future of Associations in Our Society  By Eric Lanke CAE, for the Affiniscape Blog
I just finished reading a copy of Shelly Alcorn’s The 2012 Association Forecast: Provocative Proposals for Future Change, an eBook she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). It’s chock full of ideas that are well worth your attention, especially if you have an interest in helping to shape the future of the association management profession and the overall role of associations in society. You can download a copy here. Several of the book’s ideas resonated with me, but I’m going to focus on just one of them. I think it’s key to determining where associations are going and how they will function in the future. Here’s how Shelly introduces it:
  • During the course of conducting this project, we became convinced that associations are losing their ability to differentiate themselves in the marketplace, not because of a lack of innovation and creative capacity, but through a wholesale adoption of language and management techniques more suited to the purely corporate goal of product production, not experience creation.

How To Apply Social to Membership Retention and Renewal
From Social Fish.  Social media can and should do more for membership than for any other association department. It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. There are responsibilities–for the vast majority of associations, it will be up to those in membership to map social media data to the membership database and make sense of how members are using social media. It’s something that everyone using social media in your organization needs, but if you don’t do it, no-one else will.

How to Generate Business Blog Topics When There’s Nothing To Blog About (3 Examples)
From Russ Henneberry's Tiny & Mighty your association have a blog? Do you blog regularly? Here are three great examples about blogging that might help you be the envy of your industry.

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