Wednesday, April 11, 2012

Oops: Address Glitch Doesn’t Impress Your Association’s Members or Prospects

After returning from the ASAE Great Ideas Conference, I received a postcard from a vendor encouraging me to visit them at the conference.

The postcard’s late arrival was only a small problem.

The bigger issue:

  • The vendor’s database system erroneously linked my name and address with the title and association of someone else.

And, since this vendor’s “full suite of services for associations” includes fulfillment, I had to wonder about their expertise at fulfillment ... one of the services they offer.

Personalized contact with association members and prospects is important.

Getting the names and titles correct is much more important.

What quality control systems does your association use to avoid these embarrassing glitches?

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