Sunday, March 18, 2012

Best of the Week: 7 Exceptional Readings for Association Management Professionals

As you may know, I’m always on the lookout for articles/blogs/stories that impact associations and nonprofits. Every few weeks, I consolidate the best into a “readings for association management professionals.” The summary is designed to help you see if the full article is worth your read. I hope this service provides value and saves you time. Feel free to start with your staff/colleagues.

Pictures Matter: In Age of Pinterest, Instagram, Marketers Need An Image Strategy  From Chris Edwards’ column in Advertising Age.
Edwards suggests a 3-part “image strategy.”

  1. Audience engagement. How can images increase engagement among my existing audience?
  2. Audience acquisition. How can I convert that engagement into sharing?
  3. Revenue. How does the strategy help me make more money?
The Emergence of Social Learning
By Deirdre Reid
Our brains are sieves. We forget most of what we hear during a lecture, panel or webinar – the traditional association learning experiences. When we are actively engaged in our learning, for example, participating in a discussion, we remember 70% of the content after 14 days. When only reading, we retain 10%, and when only listening, we retain 20%. These statistics come from Jeff Hurt who says, “Active engagement improves learning.”

Using Great Storytelling To Grow Your Business/Association/NonProfit 
By Kaihan Krippendorff in FastCompany

  1. Use lots of LOTS: Language of The Senses (When telling a story, share with us what you see, smell, feel, taste, and hear.)
  2. Build on your story spine: the "story spine": reality is introduced, conflict arrives, there is a struggle, the conflict is resolved, a new reality exists.
Five Drivers Of Today’s Education That Impact Conferences
From Jeff Hurt.
According to the 2012 NMC Horizon Report, there are a multitude of education drivers that will impact today’s education. They also affect adult education in conferences and meetings. Yes, this includes association conferences, events, seminars!

  1. Overabundance of resources and relationships made easily accessible via the Internet.
  2. The perceived value of innovation and creativity is increasing.
  3. Economic pressures and new models of education are presenting unprecedented competition to traditional conference education.
  4. A key challenge is the fundamental structure and purpose of the conference.
  5. The digital divide is increasing and thus impacting job status.
5 Ways to Tell Your Nonprofit’s Story
via 501Connect.com
Powerful storytelling makes an emotional connection and keeps your current supporters engaged and your prospective supporters wanting to learn more. Use these tips so you won't miss an opportunity to share all the good work your nonprofit is doing.

  1. Tell it in pictures.
  2. Tell it in video.
  3. Tell it in writing.
  4. Tell it verbally.
  5. Have others tell it for you.
12 Things That Will Kill Your Blog Post Every Time
Post on SEOmoz, Inc.
Blogging is a lot like fishing. Some people do it all the time and never catch anything…while others catch everything. Why is that? You know better than to say it is luck. So let’s call it what it is…when you look around at successful blogs…whatever industry or topic…there are several undeniable basics to failures as shown in his 12 key points:
  1. Crafting cute, clever or confusing headlines (or really bad ones)
  2. Never linking to old posts
  3. Never linking to other bloggers
  4. Forgetting to fill out your page title and description fields
Well, hope you get the picture ... click the link to get all 12.

When Philanthropy Goes Wrong
This Adam Meyerson column in the Wall Street Journal offered some important thoughts about major foundations.
In 2008, Princeton University agreed to pay $100 million to settle a lawsuit charging it with ignoring the mission of the Robertson Foundation, whose 1961 gift of $35 million—which would grow to an endowment of nearly $900 million—dramatically expanded the graduate-level Woodrow Wilson School of Public and International Affairs. Students were supposed to be prepared for government service, especially in international affairs. But in recent decades only 14% of its graduates took international affairs jobs in the federal government.

To avoid such problems, donors—whether large or small—need to take concrete action to safeguard their philanthropic principles:

  • Clearly define your charitable mission. Write it down in your founding documents. Add a long written or oral record about your likes and dislikes in charitable giving.
  • Choose trustees and staff who share your fundamental principles. Family members, friends, and close business associates such as lawyers, bankers and accountants may not be good choices, unless they share the same worldview.
  • Separate your philanthropic interests from your interests in maintaining control of your company. Donor intent frequently suffers when the two are mixed, as happened at the Ford Foundation.
  • Give generously while you're alive and able to guide and oversee your gifts. If you establish a foundation, strongly consider a sunset provision, perhaps a generation or two after your death.
  • If you do establish a foundation in perpetuity, create strong procedures for electing future trustees who share your principles, and make respect for donor intent part of their fiduciary duty.

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