Sunday, March 25, 2012

Best of the Week: 5 Articles for Association Management Professionals

I’m attending (and presenting at) the ASAE Great Ideas Conference. And, I hope to glean information and ideas worth sharing over the next few weeks.

While I’m gone, I thought you would benefit from this collection of articles of value for association management professionals.

7 Content Marketing Lessons from Napoleon Hill
Great stuff from Joe Pulizzi of Content Marketing Institute. The seven lessons are: desire, faith, specialized knowledge, imagine, organized planning, decision and persistence. Check them out in this article.What John Elway Can Teach You About Talent Management
From Mary Ellen Slayter in MonsterThinking
1. Stay True to Your Standards
2. Take the Extra Steps
3. Show Some Grace and Class

Association Curation
by Tony Karrer in Aggregate
I just ran across a great article Association Publishing Priorities, Challenges and Hot-Button Issues for 2012. The article talks about different kinds of opportunities that trade associations and professional societies have including Associations Social Media Opportunities.

How to Use Webinars to Create Great Relationships with Prospects and Customers
By Lewis Howes via Copyblogger
You may have noticed that a lot of businesses are using webinars to generate leads. Do webinars work for that? Absolutely — they’re fantastic at it, as a matter of fact. But you might not know that you can also use webinars to build great relationships with customers and prospects. The fact is, webinars can be used in all kinds of different ways, depending on your business goals. The more creatively you approach them, the better business results you’re going to see.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]
From Social Fish
This post originally appeared on the Realtime Report. Author Tonia Ries kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is not an association, however its target audience – pediatric therapists – are a classic example of the kind of target audience an association might have.

12 Things That Will Kill Your Blog Post Every Time
By Neil Patel of KISSmetrics
1. Crafting cute, clever or confusing headlines (or really bad ones)
2. Never linking to old posts
3. Never linking to other bloggers
4. Forgetting to fill out your page title and description fields
5. Creating clunky URLs
Well, you get the point. To get all 12 on the list, go to the link with the story.

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