Tuesday, February 7, 2012

Introverts and Extroverts: Taking a Holistic Approach to Association Management

Articles on introverts seemed popular last week.
Jim Markisohn, 0ne of the commentators, noted that we often confuse introvert/extrovert labels with “shy” and “outgoing.” The distinction between introvert/extrovert and shy/outgoing is an important distinction for associations and nonprofits.

“Introvert and Extrovert defines how you get your energy. An introvert can go to the beach and spend the entire day reading a book, in fact they prefer it. Meanwhile, an extrovert (who gets his/her energy from others) would go crazy when forced to do something alone for extended periods of time.”

So, Markisohn tells us, your members can include shy extroverts as well as outgoing introverts.

And, the challenge for us as association executives is to build programming that includes and engages all four types within our members.

These three articles offer valuable guidance in your planning.


  1. Steve - some interesting links & points. Reminds me of a book that came out last month - "Quiet: The Power of Introverts in a World That Can't Stop Talking" - by Susan Cain. Haven't had a chance to check it out yet, but it's on my to-read list, so thought I'd pass it along.

  2. Thanks Becky. I'll have to check it out.