Forget the profits ... look at the sales numbers!
In the 1st quarter (remember, this is just three - 3 - months), Apple sold 73.04 million units ... that is 25.4 million per MONTH!
Here’s what fascinates me and should catch your attention too:
- MOBILE units (iPhones, iPads & iPods) represented 88.9% of all Apple sales! So, 9 out of every 10 Apple sales went to a mobile use.
- Put it another way, for each computer it sold, Apple sold 14 mobile units!
What does this mean to your association or nonprofit?
Simple: How fast can you become mobile? How soon will you have a mobile-friendly website?
IMHO: you can’t do it fast enough.
I love this post from Content Marketing Institute’s Joe Pulizzi ... the world is moving to “curl up technology” ... Joe says: “How can we take one story and develop that story into multiple formats and channels, telling the same engaging story in multiple ways our readers (members/donors) want it?”