Here's a funny TV commercial announcing the changes.
Buried in the story was something different ... a strategy that may work for associations:
“The difference is that Penney's goal isn't to undercut all competitors, but rather to take the guesswork out of shopping by offering more predictable pricing.”
I like it: Simple. Predictable. Easy to Communicate. Easy to Administer.
Over the last 30+ years, I’ve watched as association pricing strategies have switched from all inclusive to a la carte. Sometimes our conference registration fees are more complex than airline fares.
Even though our members and attendees are pushing for lower dues/fees, we don’t necessarily need to go there (depending on our member environment) ... but, we could think seriously about a simple and predictable fee structure.