• Last night, I found myself watching the reruns of the 2003 US Open on the Golf Channel.
• Today while driving around town, I found myself listening to the 1996 NHL All-Star game on satellite radio.
• And, my wife and I often switch off “regular TV” and watch reruns of Frazier on TVLand.
What the heck?
Am I that far “off” from viewing and listening patterns of people ... including your members/donors and prospects?
Probably not. The channels featuring popular re-runs demonstrate large audiences. As do “oldies but goodies” radio stations.
Perhaps it’s time you think about the value to your members of the five Rs of content:
- Renew & improve.
- Some magazines that have a monthly feature sharing the best articles from prior editions.
- One organization that compiles the best articles from the magazine into an annual “Tips” booklet or ebook.
- Another organization repackages videos from conventions and provide to members.
- An association compiles its Tips of the Week into an annual book (with ads) and provided to its members.
So, next time you hear some oldies but goodies or see a rerun on TV, think about how this could create value for your members and/or donors.