Note that the folks at Pew research say response rates have fallen from 37% in 1997 to 11% in 2011.
"I resent the assumption that I'm interested in helping this company beyond making a purchase. Giving them your money is enough," says Travis Van, 34.
And as I noted in Strive 4 Five = Bogus Customer (member) research on January 4, these "bogus" customer evaluations (see photo I took at service desk this morning) most likely are adding to the "survey fatigue."
Survey fatigue raises some big issues for you and other organization professionals:
- How will associations and nonprofit organizations get an accurate assessment of member and/or donor attitudes if fewer and fewer members and donors respond to our surveys?
- How will we discover reading habits of our magazines and newsletters?
- How will we learn whether attendees valued our conference or webinar?
I have no answers. Just these and other questions.
What are you doing to get reliable feedback from your members and donors?