Sunday, January 8, 2012

7 Posts Worth Reading: associations & nonprofits

Here are some posts of value to association and nonprofit professionals.  Happy reading.

Is your conference Twitter worthy or not?
Jeff Hurt, as usual, has written this thoughtful piece. It makes so much sense. And, it challenges those of us in the association management profession to think about our conferences ... are we continuing to do what we’ ve always done? Are our meetings getting stale? In the “old days,” we used to ask whether our conference would be “news worthy.” Well, the addition of Twitter, Facebook, LinkedIn and other social media platforms have, as Jeff writes, changed the question to whether our conferences are Twitter worthy. Still a valid question for your consideration.
How color impacts online donors as well as direct mail packages
Ever since a friend got a degree un packaging, I’ve learned how color impacts our feelings about a “product.” In this post and infographic, Karen Zapp outlines how color can impact our donors and our direct mail results.

Associations believe in the power of email
In this white paper, Kivi Leroux Miller provides the results of a survey of nearly 1,300 nonprofit and association professionals who list email and websites as the most important communications tools. These communicators say they are excited about investing in new websites in 2012 but scared about vying for the time and attention of their donors/members.

Why meeting planners should learn about cross-sensory perception
Using a story in the Boston Globe, Sue Pelletier writes about how conference planners should be creating learning environments that draw on all the senses of their attendees.

5 Easy (Seriously!) Steps to Better Buyer Profiling
As we seek to engage our members and prospects, we need to better understand them. While written from a corporate/customer point of view, this post helps associations begin to understand the process of better knowing the differences in the wants, needs and expectations of our members and potential members.

Coca-Cola Bets the Farm on Content Marketing: Content 2020
Coca-Cola’s Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence recently stated that: “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity. If you’re going to be successful around the world, you have to have fat and fertile ideas at the core.”

Why Marketer Love for QR Codes is not shared by consumers
I liked this post in AdAge so well that I wrote a blog on it ... how QR codes are impacting associations. QR CODES - Any Value for Associations & Nonprofits? http://bit.ly/wAX2xE

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