“You Are What You Publish:” 16 platforms for associations & nonprofits

These insightful words are revealed inside David Meerman Scott’s book The New Rules of Marketing & PR. Scott’s book is based on his statement that “the web has changed the rules” of marketing and pr. 

As you think about your association or nonprofit organization, consider that “publish” today has many platforms beyond print.

Think of the multiple ways you can publish or 
be published as part of making your organization a thought leader for your industry or profession:

1. A printed magazine or journal
2. A printed newsletter
3. A e-newsletter
4. A Tip of the Week blast email
5. A weekly (or daily) blog
6. A new piece on your Website
7. A speech or outline posted as a PowerPoint or pdf file on SlideShare.net
8. A vlog (video blog)
9. A Tweet
10. A Webinar
11. A Podcast
12. A direct mail postcard or flier
13. A Facebook post
14. A LinkedIn update
15. A YouTube video
16. A Flickr file of photos

The list becomes endless. As I posted back on November 8 (), creating something and “publishing” it only once or twice is wasteful. Use an editorial calendar to ensure that you get maximum value from every piece of content you produce.

You are what you publish. Make that the mantra of your content management and marketing strategy.