- So, how big is your antenna?
- How big is your information net?
- Are you a “single station” person or, do you follow information on “stations” you don’t like but which may offer great information?
- Are you connecting the unconnected in a way that helps you? Do you see the connections between other areas and your organization?
My goal was always to take what I heard, saw or read (not just at conferences but in readings) and find a way to make it fit in my work. I remember taking one tip from a large university PR pro and converting it into a piece aired on the NBC radio news for our small college.
One of the reasons I love Twitter is the vast amount of content and ideas I read from the fantastic people I follow. I discover ideas that work in association management, in cause marketing, in running my business, in my blogs and speeches.
I regularly use two main tools to find information that helps me:
- Google News Alerts: I get valuable information by getting daily updates on key words that I follow. For example: association management or cause marketing.
- Twitter and Twitter searches: In addition to watching what my Twitter buddies are tweeting, I use Tweetdeck because it lets me follow tweets on subjects that interest me. In addition to providing links to thoughtful articles, this search introduces me to folks I may want to follow.
- I also rely on reading (newspapers, books, etc.) For example, I just read in David Scott Meerman's book The New Rules of Marketing & PR about the Concrete Network. Which reminded me about the Veterinary Information Network. Both of which seem to be examples of competition for "traditional" associations ... something I blogged about back on November.