These six (6) books in six (6) categories offer association and nonprofit organization staff professionals great insight into the changes coming and detailed steps that help lead the way.
These really are "must read" books for those interested in keeping their organizations at the forefront of 21st century associations and nonprofits.Category: Association & Nonprofit Governance
Title: Race for Relevance
Authors: Harrison Coerver & Mary Byers, CAE
Content: Helps answer key question: How can my association prosper in the future?
radical Changes for Associations. Race for Relevance provides no-nonsense look at the realities of today’s marketplace—and what it will take for associations to prosper tomorrow.
Category: Cause Marketing
Title: Cause Marketing for Dummies
Authors: Joe Waters and Joanna MacDonald
Content: This is a great “nuts and bolts” book on how to develop and implement cause marketing, a strategy nonprofits and association should be considering.
Category: PR & Marketing
Title: The New Rules of Marketing & PR
Author: David Meerman Scott
Content: A powerful book – filled with great content and case studies – that helps you see the changes in PR and marketing and provides ideas for the future. A most read for any association or nonprofit CEO and/or PR/marketing exec wanting to manage the reputation of his/her organization.
Category: Content Management
Title: Get Content. Get Customers
Author: Joe Pulizzi and Newt Barrett
Content: Not Joe’s most current book but an important one for association and nonprofit executives. Whether you know it or not, managing content (regardless of media platforms) is a key element of today’s association and nonprofit organizations. This book helps you wrap your arms around the concept of content management and provides a resource worth sharing with leaders and staff.
Title: Humanize: A practical guide for realizing the true potential of social media–not for marketing, but for leadership
Authors: Maddie Grant and Jamie Notter
Content: Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our organizations. This is a great book (with separate, down loadable worksheets) for associations and nonprofits.
Title: The End of Membership As We Know It
Author: Sarah Sladek
Content: With more than 75 million millenials entering the workforce in the next 10 years, associations and nonprofit organizations face rapid change if they hope to engage this cause-oriented generation as members or donors. This book helps associations and nonprofits examine their membership models in light of the influx of the “massive” numbers of millenials