Friday, December 2, 2011

5 Great Posts for Association & Nonprofit Executives

Over the last week, I’ve come across some very insightful and thoughtful posts and articles that are important pieces for association and nonprofit professionals. Some are geared at the for-profit world so you will need to substitute “nonprofit” as you read and think about the commentaries.

Hope you have time to review these. Meanwhile, please share what you are reading as it pertains to nonprofit and association trends and ideas.

The Truth about Strategy
From Greg Satell in DigitalTonto
Greg says his work tells him that – for most organizations – “strategy was the least of their problems.” He describes strategy as “a coherent and substantial logic for making one set of choices rather than another.” And, that good strategy is dynamic, not static. I’m thinking this piece could form a blog for associations and other nonprofits.

8 Reasons Social Media Policies Backfire 
From Heather Bussing in hrexaminer
Heather is an attorney involved in employment and labor law. I know that many associations and nonprofit organizations have been seeking templates and ideas to help them develop a social media policy. Heather’s advice is don’t because “the more you control it, the more you will be legally responsible for everything that happens.” She provides eight reasons your policy can backfire. And, concludes with the social media policy offered by Jay Shepherd: “Be professional.”

Why a Mediocre Website is So Dangerous
From Gabriel Shaoolian in the New York Times
This was a real thought-provoking study ... And, having examined a lot of association and nonprofit websites over the last few years, we have some really “mediocre” sites out there. This blog hit me enough that I used it as the basis for a post with the same title but for nonprofits and associations (

Don’t Let What You Know Limit What You Imagine
From Bill Taylor of Fast Company in the Harvard Business Review
Years ago someone in the association community shared with me that “we all suffer from the curse of knowledge in that we’ve forgotten what it is like to not know about our organization.” Bill’s piece offers the detail around this and the difference between the “paradox of expertise” and “zero-gravity thinkers.” He comments that our planning needs vuja dé as well as déjà vu. This is a good read for you and others in your organization.

Learning is Not Easy When Speakers Make it So Hard
From Jeff Hurt in Midcourse Corrections
I love Jeff’s writings which usually focus on association meetings and events. His thesis here is that as we plan conferences, we should start focusing more on audience participation and less on lectures to a passive audience. Since I’m giving a “lecture” this Tuesday, the piece convinced me to examine my session to see how I can increase the amount of audience participation I can include.

Did you miss anything on this week’s SCDdaily?

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