Friday, December 30, 2011

Happy New Year!!


Wishing all the best to you, your family and your association and/or nonprofit organization!


Thursday, December 22, 2011

Merry Christmas / Happy Holidays


Did you know that 96% of Americans say they celebrate Christmas? (Source: Harris Interactive polls for the National Christmas Tree Association)

I'm one of the 96% ... so during this holiday season, my daily blogs will become sporadic until 2012!

Wishing you, your family and friends a joyous holiday season and to those of you in the 96%, Merry Christmas.

Wednesday, December 21, 2011

6 Must Read Books for Association and Nonprofit Staff


  
These six (6) books in six (6) categories offer association and nonprofit organization staff professionals great insight into the changes coming and detailed steps that help lead the way.


These really are "must read" books for those interested in keeping their organizations at the forefront of 21st century associations and nonprofits.

Tuesday, December 20, 2011

Time & Money: 2 Biggest Competitors for Associations & Nonprofits

Associations, nonprofits, companies, churches, youth sports leagues all have two things in common: we all seek time and money from individuals and families.

Think about our “ask” for those people we seek:

  • Membership. Donations. Volunteers. Coaches. Leaders. Seminars. Workshops. Conferences. Retreats. Webinars. Journals. Websites. Newsletters. Blast emails. Online shopping. 

Monday, December 19, 2011

Challenges of Narrow-Minded Board Members: OMG, I am One!

I was sitting in a board meeting last week (as one of the volunteers) and realized that most of us represented what  association management professionals tell me they worry about: “old board members unwilling or unable to look to the 
future."
Then it hit me.

OMG! I’ve become what I complain about: a closed-brain, narrow-minded volunteer!

Sunday, December 18, 2011

6 Great Posts for Association & Nonprofit Executives


The holidays often can provide time to catch up on reading.

Here are very insightful and thoughtful posts and articles that are good reads for association management and nonprofit professionals. Some are geared at the for-profit world so you will need to substitute “nonprofit” as you read and think about the commentaries.

Hope you have time to review these. And, please share what you are reading as it pertains to nonprofit and association trends and ideas.

Friday, December 16, 2011

2 Examples of 1st Alert Member Service

Is there a legitimate role for the association to serving a “first-alert” role for its members.

As time pressures continue to hit members of your association, perhaps associations such as yours can provide an “early warning system” for members.

Thursday, December 15, 2011

7 Ways to Turnaround Your Meeting Attendance

In a recent Association Trends poll, trade associations and professional societies expressed surprise at higher-than-projected attendance this spring. But they remain only cautiously optimistic about future attendance as uncertainty about the US economy looms.

After 25+ years of managing conferences, workshops and meetings, I’ve found 7 ways that you can sustain growth in meeting attendance:

Wednesday, December 14, 2011

Antennas Up - Are You Really Listening




Last week I wrote about the need for you and other organizations to have our antennas up and offered a couple of tools that I use.

After posting the blog, I came across some examples and other tools that you may find useful in your association management work.

Tuesday, December 13, 2011

$250 million vs 50 years: Loyalty at Work


Love this article in the St. Louis Post-Dispatch:

On Thursday (December 8) two totally different events happened in St. Louis:

  • Albert Pujols announced he was taking the money ($254 million), departing the St. Louis Cardinals (after 11 years).
  • Bobby Donovan was recognized for 50 years work with Pepsi ... yes, all 50 years with the same company.

Monday, December 12, 2011

Recycle the Five Drive: Great Example of Real Time Marketing & PR

At the 2011 Content Marketing World Conference, David Meerman Scott talked extensively about the value and need for real time marketing and public relations.

Too many companies fail to operate in the present. They do a great job in planning for the future but fail to plan for NOW or react NOW. The Power Law of Marketing & PR shows value of NOW marketing.

Following the announcement that the Los Angeles (Anaheim) Angels had signed slugger Albert Pujols to a mega 10-year contract, a St. Louis church saw a way to use the St. Louis loss as a Los Angeles win.

Friday, December 9, 2011

“You Are What You Publish:” 16 platforms for associations & nonprofits

These insightful words are revealed inside David Meerman Scott’s book The New Rules of Marketing & PR. Scott’s book is based on his statement that “the web has changed the rules” of marketing and pr. 


As you think about your association or nonprofit organization, consider that “publish” today has many platforms beyond print.

Thursday, December 8, 2011

“Nothing ruins a good organization like too much money.”

I’ve never forgotten this comment from Indiana soybean farmer Wilf Illingsworth in the 1980s. It speaks to money and associations and other nonprofit organizations. I’ve come to learn it’s a pretty accurate statement.

And, I thought of Wilf’s statement as I read Mark Rosenman’s Chronicle of Philanthropy article titled “Calling All Boomers: Don’t Start More Nonprofits.”

Wednesday, December 7, 2011

“Antennas Up!” Are you casting a wide net in your listening?

Earl Pertnoy’s quote is an exclamation that we should be listening. To members. To prospects. To donors. To our industry or profession. To trends that will impact our organizations.
  • So, how big is your antenna? 
  • How big is your information net? 
  • Are you a “single station” person or, do you follow information on “stations” you don’t like but which may offer great information? 
  • Are you connecting the unconnected in a way that helps you? Do you see the connections between other areas and your organization?

Tuesday, December 6, 2011

“Speed wins. While you’re looking at your calen..



“Speed wins. While you’re looking at your calendar to find the time to get back to your customers (read members), they are looking at their watches.” Joe Calloway

Speed does win ... in nearly every endeavor.

I can think of at least three stories about speed.

Monday, December 5, 2011

100,000 milestone offers template for associations & nonprofits: the power of cause marketing for associations

Sometime this week, the 100,000th military family will receive a free farm-grown Christmas tree from the Christmas SPIRIT Foundation and FedEx.

This remarkable Trees for Troops program offers a template for how trade associations and professional societies can join with charities and for-profit companies to benefit society and advance the image of its industry/profession.

Friday, December 2, 2011

5 Great Posts for Association & Nonprofit Executives

Over the last week, I’ve come across some very insightful and thoughtful posts and articles that are important pieces for association and nonprofit professionals. Some are geared at the for-profit world so you will need to substitute “nonprofit” as you read and think about the commentaries.

Hope you have time to review these. Meanwhile, please share what you are reading as it pertains to nonprofit and association trends and ideas.