Sunday, November 23, 2014

6 Thoughts on Innovation


With rapid changes impacting association members, associations need to be innovative as they move forward. Here are six quotes to empower you:

When there is no market, create one
* Sony co-founder Akio Morita

Great innovators are successful because they are not aware of their limitations.
* Gene Landrum, Profiles of Genius

Imagination is more important than knowledge. 
*  Albert Einstein

Leap and the net will appear. 
*  Author Unknown

Creativity is intelligence having fun. 
*  Author Unknown

Learn from the past, watch the present and create the future. 
*  Jesse Conrad

Thursday, November 20, 2014

6 Articles for Associations and Millennials


Millennials Will Become The Majority In The Workforce In 2015. Is Your Company Ready?

Via FastCompany

Next year, people born between 1981 and 1996 are poised to become the new workforce majority and will eventually remake the workplace in their own image. That means office culture is in for big changes. As a new survey shows, this generation is already chafing at today's traditional company structures. More than half of the hiring managers agreed that it was difficult to find and retain millennial labor. Nearly 80% of the millennials surveyed say they would consider quitting their existing jobs and working for themselves in the future.

Study Debunks Myths about Generations’ Workplace Preferences
Via CBRE

As a generation, millennials (born between 1981 and 1996) are widely characterized as being extremely connected, tech savvy, diverse, expressive, optimistic and socially minded. In the workplace, they have been described as being adaptable and collaborative, multitaskers, and as having a general disregard for organizational hierarchy. As it turns out, how millennials work and what they want from their work environment is not drastically different than what Generation Xers and baby boomers want. In fact, in the vast majority (75%) of the 250 questions CBRE’s Workplace Strategy team posed to more than 5,500 U.S.-based professionals from a wide range of industries in its workplace surveys, there was no more than a 10% difference between how millennials responded versus how other generations responded."

Tuesday, November 18, 2014

The Shirt. The Lie. The Seal. Lessons for Associations

Matt Taylor (l); Jonathan Gruber (c); Robert O'Neill (r)
Three men have been prominent in the news this month. Their stories show associations what can happen when a leader, staffer or member get “off message.” This can create big issues for associations.

Here are the three stories:

The Shirt

From Scientific American 
During interviews streamed to the public about the Rosetta’s Phil lander mission, Project Scientist Matt Taylor described the mission as the “sexiest mission there’s ever been”, but not “easy.” He conducted on-camera interviews in a colorful shirt patterned with pin-up images of scantily-clad women. Social media exploded with negative comments about the shirt’s sexist statement while ignoring the mission’s huge success.

The Lie

From the Washington Post
Multiple videos surfaced in which MIT economics professor Dr. Jonathan Gruber (sometimes labeled the “architect” of “Obamacare”) was quoted saying “the stupidity” of American voters and their “lack of economic understanding” made it possible to pass the Affordable Care Act (ACA). Documents showed Dr. Gruber may have been paid as much as $6 million for ACA consulting with the Administration and various states.

Sunday, November 16, 2014

3 Tips To Ensure Full Potential of Association Promotions


Anything Missing from Your Key Association/Foundation Messages

My wife (and proof reader) shared this email and asked me, “What’s wrong with this email?”


Ignore the typos!

Did you find it?

Ok, it is so obvious it may be hard to see ....

Thursday, November 13, 2014

4 Stories about Association Membership


Managing the Membership Journey
via Silverbear Member Solutions

As with any journey in life, the membership journey has a beginning, a middle and an end. The member moves through the initial engagement to becoming a member, until such time as they reach the end of their journey. A strategic membership organization will look to engage with its members based upon where they are in their membership journey and where they should, logically, look to go next.

Member Engagement is Vital, So Why Don’t More Associations Track It?
Via CQConnectivity

Ask association executives what the most important metric is, and member engagement is often near the top of the list. Fully 67 percent called it their top membership priority, according to a survey by Marketing General, a membership consultancy. Almost 9 out of 10 ranked it “very critical” in a survey by Tate & Tryon, a Washington accounting firm that specializes in non-profits. Yet two thirds of those executives said their organizations were not tracking member engagement at all.