Sunday, July 26, 2015

How Do You Replace an Association Legend?



That was the question facing The Ohio State University Alumni Association board during my last year as a director back in 2003.

At the time, our board was in the process of replacing a CEO who had been in the role for about 30 years.

How do you replace a legend ... or long term CEO?

Well, we started by hiring an executive search firm.

And, we concluded by replacing a legend with a legend.

Sunday, July 19, 2015

What Makes Your Association Stand Out?


A friend of ours spotted this gold fish bowl in Chicago's Burnham Hotel. Intrigued and impressed, he took a photo and posted it on Facebook. So did others.

A gold fish in a fish bowl?

Yes, a gold fish is spreading word of mouth about a hotel.

Makes me wonder what associations and nonprofits are doing to distinguish themselves from competitors?

I worked for a national association who had a reputation for outstanding conferences and meetings. I was standing in line at the national convention one year and asked a member (who said it was his first national meeting) why he decided to attend. He said, “Well, I went to one of your 2-day winter meetings. It was the best meeting I had ever attended. So, I thought I should see if your national convention was just as good.”

That is a distinct advantage.

Tuesday, July 14, 2015

What Does Your Website Say to Your Association's Prospects & Members?

#1 (l) focuses on home; #2 (r) focuses on prospects

When you are searching for a product, service or other “thing,” you often end up on the organization’s website, right?

If you are like me, you quickly realize that not all websites are created equally! Some focus on telling prospects how wonderful they are. Others focus on answering prospects questions.

I thought of this the other day when I Googled retirement homes in a relative’s small home town. The search led me to explore websites of two centers.

Boy, were they different in terms of the “feel” they gave prospects.

  • The first website’s front page featured a photo and message from the facility’s executive director. 
  • The second one’s front page featured rotating photos and quotes from residents answering what I perceive as key questions a potential new resident would be asking.

Which is better?


Saturday, July 11, 2015

“A” or “The:" Precise Language Important for Association Communications



Back when I was covering Neil Armstrong’s walk on the moon for The Associated Press, a number of reporters gathered to dissect Armstrong’s first words when he stepped on the moon. Although his voice was somewhat muffled, it appeared that Armstrong said:

  • “That’s one step for man, one giant leap for mankind.”
A day or so later, NASA officials restated Armstrong’s quote to:
  • “That’s one step for (a) man, one giant leap for mankind.”
I thought about this Saturday when the two newspapers I get had slightly – but distinctly different – headlines about the Friday ceremony in Columbia (SC) of removing a Confederate flag from the grounds of the Statehouse.
  • “A Conference Flag is Lowered for the Last Time” – The Wall Street Journal
  • “After 54 Years, The Flag is Down” – USA Today
Just like Armstrong’s quote, there is a big difference between “A” flag and “The” flag.

Tuesday, July 7, 2015

End of an Era: What Does It Mean for Associations?


Various association professionals have been commenting and discussing on whether millennials and Generation Z will impact the future of associations.

One “side” talks about the huge possible impact from two totally different groups (Millennials & Gen Z),while the other “side” states that people – no matter what generation – need associations.

As a college junior, I participated in an “field trip” of Chicago that included stopping at the Chicago Board of Trade. As an executive of the American Soybean Association, I participated in several meetings at the Board and with leaders of the Chicago Board.

So, it was interesting when I read the USA Today article headlined, “End of An Era as Chicago Pit Trading Ceases.”