Tuesday, September 30, 2014

17 Minute Breaks Every 52 Minutes for Association CEOs?

Lisa Evans recently wrote an interesting piece in FastCompany headlined The Exact Amount of Time You Should Work Every Day.

It is important reading for Association CEOs and Association Executives!

As a 24/7 “switchtasker,” I read this piece with interest.

The story talks about new research that reveals how much downtime we should be taking during our work week.

Sunday, September 28, 2014

Alligators, Pepsi and Association Social Media

I was standing at the kitchen window the other day and saw an alligator swimming up river.

It was gone within five minutes.

Later I was sitting in my car and noticed a Pepsi trunk drive by. 

 It was gone in less than a minute.

Both reminded me of a quote attributed to Guy Kawasaki:
“Twitter is like a river. If you tweet when people aren’t looking, they’ll miss it. So, for important information, tweet seven or eight times.”

For associations seeking to enhance their social media presence, the idea of repeating your Tweets represents value.

Thursday, September 25, 2014

Who, Why & Where before What & How

When associations and nonprofits contact me regarding consulting about social media or content management, they often begin by asking, “Should we focus on Twitter or Facebook?”

Wrong question!


Because you (associations, nonprofits, small businesses) should ask Who, Why and Where before you focus on What and How!

Let’s briefly explore these four questions.

  • Who are you trying to reach? Members? Customers? Prospects? Media? Influencers?
  • What do you want them to do, not do or let you do?
  • Where are the folks you are trying to reach? Are they on social media? If so, are they on Facebook, Instagram, Pinterest, Twitter or something else? 
  • After you have answered the first three questions, now you can explore which social media platforms you should use to connect with your targets and engage them as you desire.
  • Once you’ve identified your media of choice, dive in. Understand how each works. Explore how to get maximum results.
So, if you and your organization are trying to determine where to place your engagement resources, follow the flow of these five questions: who, why, where, what and how.

Tuesday, September 23, 2014

Shark vs Mosquitoes: Thoughts on Association Communications

One of the quotes I’ve often used in sessions for association executives is:

  • If you think you’re too small to make a difference ... you haven’t been in bed with a mosquito!
I meant it as a nuisance caused by such a little bug.

Now, AARP the Magazine recently shared some startling facts:
  • Number of people killed by sharks each year: 10
  • Number of people killed by mosquitoes each year: 725,000

Sunday, September 21, 2014

Association Leaders Struggle with the Duty of Loyalty

Association board members often struggle with the Duty of Loyalty. Here’s a definition from our association attorney:

  • The Duty of Loyalty dictates that officers and directors must act in good faith: A director shall avoid advancing their own personal interests in ways that may injure or take advantage of the Association. A director shall exercise honesty and must not allow his/her personal interests to prevail over the interests of the organization. The duty of loyalty has three key components: (1) the director must not usurp corporate opportunities for personal gain, (2) must avoid engaging in interested transactions without board approval, and (3) must maintain the organization’s confidential information.
During board orientations, I’ve had directors strenuously object to the concept that they have to support board actions even when they disagree with them.